Only three other active athletes make more commercially: Roger Federer ($90 million), LeBron James ($65 million) and Tiger Woods ($60 million). The rest comes from personal endorsements and partnerships with brands including Nike, Herbalife, Clear and his ever-expanding CR7-branded portfolio that includes perfume, underwear, eyewear, hotels, gyms and more. Ronaldo is set to earn $125 million before taxes in the 2021-22 season, with $70 million coming from salary and bonus for his return to United, where between 20 he delivered three consecutive Premier League titles and a Champions League crown. It’s the kind of selling power that comes from being the world’s most popular athlete-one with more than a combined half-billion followers across Facebook (149 million), Instagram (344 million) and Twitter (94.3 million)-and helped him reclaim the top spot on this year’s Forbes ranking of the highest-paid soccer players in the world. He topped the sales of other top players who have jumped teams in recent years, including the NFL’s Tom Brady in 2020, the NBA’s LeBron James in 2018 and MLB’s Bryce Harper in 2019.īut his sweetest win may have been outselling soccer rival Lionel Messi, who just weeks earlier had announced he was leaving Barcelona to join Paris Saint-Germain. The world’s two top soccer players have flipped spots and wear new jerseys but have familiar paychecks, earning a combined $235 million this season.īefore 24 hours had passed on the news that soccer great Cristiano Ronaldo had ditched Italy’s Juventus to join England’s Manchester United, the superstar striker became the bestselling player on the Fanatics sports merchandise site.
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